Image

Debbie Stacey, Zone 28 Rotary Public Image Coordinator and former Club president, discussed Rotary's efforts to update and improve its public image throughout the world. She stressed the importance of the local clubs in the process. She provided examples of the current branding graphics that are modern, bold and flexible a variety of uses. She also outlined a simple but positive response to the question, "What is Rotary?" The suggested response include three key phrases: Rotary joins leaders together to exchange ideas and then take action to make the world a better place.