Let's see how we can grow using public image!

I received this from Rich Brill – who leads the district committee I am on, called Public Image. “The Rotary Districts in Australia, New Zealand and Oceania published a great magazine issue entirely on Rotary Club Public Image.  Articles tell everything you’d want to know, and much more, about Rotary Public Image and how to make it most successful for your club.” 

There are colorful features on: 

  • Rotary Public Image, the Rotary Brand Center and Learning Center 

  • Promoting Your Club 

  • Canva Software 

  • Public Events 

  • Public Relations 

  • Photos and Videos 

  • AI - Artificial Intelligence 

  • Radio Broadcasts and Podcasts 

And that is only half the 60-page issue! To that end a link is provided, and you are invited to open the link, read these articles over time, and discover how what we do can be captured in a way that creates joy for our club volunteers and shows others how valuable membership can be.  

How can you help our club?  

Provide our clubs’ Public image chair, Kathi Quinn, with full details of your planned events, making sure to include the Who/What/Where/Why/How of the event or activity.  

Make sure you notify the PI team well in advance of the event. The earlier the better.  

This will help get volunteers scheduled, sponsors secured, tickets sold etc. Also, this will help the club get publicity to fill the event with attendees.  

Include any information or web link of the benefiting organization. Do worry about formatting the PI team can help with that.  

KEY: At events – “assign” a Rotarian or guest to be the “photographer”. Photos should be Rotarians in action, doing the volunteer work, (not shaking hands.)  

Even better – try a video! Do a clip that can be shared with the club on our social media. 

Why is branding important? Because when there is consistent messaging – membership and loyalty grows. 

Consider ways to enhance our public image and make our club more successful.  

Debbie Madeley is our website and Facebook coordinator so make sure she gets photos after the event to post and share.  

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