Philanthropy
Biz Stone Says This Will Be the Future of Marketing
Forget social media or big advertising campaigns that cost big bucks. The new marketing strategy that's trumping traditional methods is philanthropy.
Most products or services can be purchased from multiple vendors across most geographic barriers. How can you differentiate yourself from the competition? One way may be giving money to charitable causes. Big businesses have been practicing philanthropy for a long time. A survey of large corporations by CECP found that 59 percent of them increased their philanthropy between 2007 and 2012. More companies are realizing that spending money on doing good is really good for business and the bottom line.