Rotary has an important role to play to ensure that the club environment and experience is welcoming, inclusive, and enjoyable for all members and participants. Surveys show that comfort and care is the single greatest driver of satisfaction and our most powerful tool for retention. This begins with listening to and understanding what members and participants want out of their Rotary involvement. We often speak of the importance of "exit interviews" to better understand why former members leave. But why wait for them to leave?
Jones urges club leaders to incorporate "entrance interviews" as well to understand the needs and expectations of new members at the outset. And of course, be sure to regularly survey all existing members, to ensure they have an opportunity to share thoughts about their membership experience.
Watch Jones talk about her Comfort and Care initiative (
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Empowering Girls
Jones will continue past RI President Shekhar Mehta’s Girls Empowerment initiative, recognizing that empowered girls become empowered women. Share your Girls Empowerment projects on Showcase.
Imagine Impact: Expanding Rotary's reach media tours
Imagine Expanding Rotary's Reach Throughout the year, Jones will visit eight service projects that represent each of Rotary's areas of focus and polio eradication.
The tour will provide examples of how Rotary can make a measurable difference, while introducing Rotary to new audiences and potential partners and influencers.