Rotary has an important role to play to ensure that the club environment and experience is welcoming, inclusive, and enjoyable for all members and participants. Surveys show that comfort and care is the single greatest driver of satisfaction and our most powerful tool for retention. This begins with listening to and understanding what members and participants want out of their Rotary involvement. We often speak of the importance of "exit interviews" to better understand why former members leave. But why wait for them to leave? Jones urges club leaders to incorporate "entrance interviews" as well to understand the needs and expectations of new members at the outset. And of course, be sure to regularly survey all existing members, to ensure they have an opportunity to share thoughts about their membership experience. President Jennifer Jones encourages each of us to do our part to ensure Rotary is a welcoming and inclusive community by: - Learning more about DEI in Rotary, including understanding definitions and how to celebrate and respect our differences.
- Determining why DEI matters to our club and community and how using DEI principles can help our club grow and become stronger.
- Raising awareness of DEI, including creating a DEI committee in your club that reflects the demographics of your community.
- Taking action on DEI in our club and community for instance educating yourself about underrepresented groups in your community in order to become a more knowledgeable and effective advocate for DEI.
Find additional resources on our DEI web page. Watch what Jones hopes to accomplish with DEI ( download). | 
