Marketing the Chicago Sky
Posted by LBS on Jan 05, 2017
It was clear from the outset, that our guest speaker Jim Burda had done his homework and prepared his presentation with a Rotary audience in mind. Before even starting, he paid his own happy fine to celebrate the recent birth of his 7th grandchild. Instead of telling us why we should all go buy tickets to see the Sky, he described the challenges that he had encountered with marketing an independently owned team, with a weak social media presence to companies that had stopped doing sports marketing. Using an approach that focused on connecting with the community and then leveraging that connection when meeting with companies and media trade partners has resulted in record breaking attendance and the development of a diverse fan base for the organization. For more information on their community programs, partners and of course the team go to www.sky.wnba.com.