On July 19, 2018 the speaker at our Rotary club lunch meeting with Beth Mosher, the Director of Public Affairs for AAA Auto Club.  AAA was founded in 1902 and now consists of 30 affiliated clubs across the US.  AAA has 58 million members, which is 25% of all drivers, and is the largest paid membership organization and United States.  AAA is involved in insurance, banking, travel planning, discount and rewards programs, driver education, and traffic safety.

 

The AAA traffic safety foundation focuses on driving and traffic safety for kids, teens, and seniors.  The kids program includes a focus on car seat installation and safety, the school safety patrol program, bicycle and helmet safety and the new bike repair program.  The foundation’s senior program focuses on keeping seniors on the road as long as safely possible, and the CarFit program that familiarizes seniors with the updated technology and basic equipment of cars.

 

The foundation’s teen program includes significant research regarding distracted driving, which has revealed several levels of “mental distractions”.  Mild distractions include the car radio and audiobooks, and moderate distractions include talking on mobile phones. The most dangerous distractions include the use of voice activated texting systems.  The foundation’s research has shown that these voice activated systems create, rather than cure, safety problems primarily because of the cognitive distraction that occurs when using the systems.  AAA works with automobile manufacturers to make the systems safer.  Teens are the most at risk group, and the foundation’s research shows that the biggest distraction among teens isn’t a teen drivers use of a mobile phone while driving, but rather the presence of other teens in the car.

 

More information can be found at https://www.aaa.com