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SELLING ROTARY 11th June 2019 Selling Rotary persuade someone of the merits of. | | | persuade someone to accept, convince someone of the merits of, talk someone into, bring someone round to, win someone over to, get acceptance for, win approval for, get support for, get across, promote |
R.I. Strategic Plan Support and strengthen clubs • Foster club innovation and flexibility • Encourage clubs to participate in a variety of service activities • Promote membership diversity • Improve member recruitment and retention • Develop leaders • Start new clubs • Encourage strategic planning at club and district levels Focus and increase humanitarian service • Eradicate polio • Increase sustainable service focused on programs and activities that support youth and young leaders and Rotary’s six areas of focus • Increase collaboration and connection with other organizations • Create significant projects both locally and internationally Enhance public image and awareness • Unify image and brand awareness • Publicize action-oriented service • Promote core values • Emphasize vocational service • Encourage clubs to promote their networking opportunities and signature activities District 9780 Strategic Plan Increase Our Impact: (7) Encourage collaboration and partnerships between Clubs, other organisation’s and across Districts Encourage the use of the Rotary Brand on all our projects and activities Expand Our Reach (8) Inspire Clubs to embrace diversity. Encourage each Club to promote its Rotary activities widely Strengthen public recognition of Rotary and what it does through branding and promotion Support Clubs that may need to transition to new forms Enhance Participant Engagement (7) Ensure Rotary is family friendly Engage Rotarians through a diverse range of projects Encourage collaboration of Rotarians within and outside Clubs Increase Our Ability to Adapt (4) Promote a culture of inclusion and respect for all within our society - across ages, genders, beliefs, backgrounds etc. Encourage Clubs and Rotarians to be more innovative, creative, flexible and relevant to our changing society. Composition of Members (4) Membership more closely reflects community demographics (greater diversity of age, ethnicity, beliefs, etc) Increase the number of Rotarians under 40 years by 5%pa Women members increased by 5% pa What do we mean by diversity? It means understanding that each individual is unique, and recognizing our individual differences. These can be along. the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. I see Diversity in Membership as not only race and ethnicity etc but also about a cross section of vocations within our community. Classification method. SEE LIST While the traditional method of inviting people to join a Rotary Club is to invite them, there are other ways of getting people interested or aware of Rotary. We have tended to go away from the two-person interview/visit method to the come along and see what you think method. People will become interested in an organisation or project if it has a high profile or if it constantly “in your face” “Frank Walker from …………. “It puts a rose in every cheek………………. Who is Rose Batty?..................................... Who is Adam Goodes?............................... Who is Shane Warne?................................ So how do you sell Rotary when asked, “What’s Rotary all about?” Do you say; Oh, we meet once a week and some have a meal, we enjoy each other company and we do projects in our community and sometimes overseas. OR DO YOU SAY: We meet on a regular basis to enjoy each other company and provide service to others through various service avenues means including Leadership, personal growth and decision-making opportunities for young people, Create an awareness that every vocation is an opportunity to service our community To plant trees under which we may never sit Sink wells to provide clean fresh water for those in developing countries Provide low cost shelters for those in disaster areas, And we, together with other world agencies, are eradicating Polio from the world. Not to mention the good work through our Foundation. Would you like to be part of that? WHAT WAS IT THAT HELPED YOU DECIDE TO JOIN A ROTARY CLUB? It’s clear that Membership Recruitment and Public Image should run hand in hand. When we undertake projects or fundraisers, we should be telling the world constantly who we are with large banners, flyers, having our logo and motto proudly on display and in that way, we will become more widely known and people will know what we do. IN SUMMARY: 1: Selling Rotary is more than just making people aware of the brand. 2: To Rotary Clubs, diversity relates to both cultural and vocational 3: Prospective members should know what they are getting involved with 4: People with embrace an organisation that has a high profile 5: We sell ourselves by being enthusiastic and energetic 6: Public Image and Membership Recruitment should run hand in hand.
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