SELLING ROTARY

 

Selling Rotary

 

• Foster club innovation and flexibility

• Develop leaders

• Start new clubs

• Encourage strategic planning at club and district levels

 

• Eradicate polio

• Increase sustainable service focused on programs and activities that support youth and young leaders and Rotary’s six areas of focus

 

• Publicize action-oriented service

• Promote core values

• Emphasize vocational service

 

 

Encourage collaboration and partnerships between Clubs, other organisation’s and across Districts

Encourage the use of the Rotary Brand on all our projects and activities

 

Inspire Clubs to embrace diversity.

Encourage each Club to promote its Rotary activities widely

Strengthen public recognition of Rotary and what it does through branding and promotion

Support Clubs that may need to transition to new forms

 

Ensure Rotary is family friendly

Engage Rotarians through a diverse range of projects

Encourage collaboration of Rotarians within and outside Clubs

 

Promote a culture of inclusion and respect for all within our society - across ages, genders, beliefs, backgrounds etc.

Encourage Clubs and Rotarians to be more innovative, creative, flexible and relevant to our changing society.

 

Membership more closely reflects community demographics (greater diversity of age, ethnicity, beliefs, etc)

Increase the number of Rotarians under 40 years by 5%pa

Women members increased by 5% pa

 

 

It means understanding that each individual is unique, and recognizing our individual differences. These can be along. the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies.

 

I see Diversity in Membership as not only race and ethnicity etc but also about a cross section of vocations within our community.  Classification method.

 

SEE LIST

 

While the traditional method of inviting people to join a Rotary Club is to invite them, there are other ways of getting people interested or aware of Rotary.

 

We have tended to go away from the two-person interview/visit method to the come along and see what you think method.

 

People will become interested in an organisation or project if it has a high profile or if it constantly “in your face”

 

“Frank Walker from ………….

“It puts a rose in every cheek……………….

Who is Rose Batty?.....................................

Who is Adam Goodes?...............................

Who is Shane Warne?................................

 

So how do you sell Rotary when asked, “What’s Rotary all about?”

 

Do you say; Oh, we meet once a week and some have a meal, we enjoy each other company and we do projects in our community and sometimes overseas.

 

OR DO YOU SAY:

 

We meet on a regular basis to enjoy each other company and provide service to others through various service avenues means including

Leadership, personal growth and decision-making opportunities for young people,

Create an awareness that every vocation is an opportunity to service our community

To plant trees under which we may never sit

Sink wells to provide clean fresh water for those in developing countries

Provide low cost shelters for those in disaster areas,

And we, together with other world agencies, are eradicating Polio from the world.

Not to mention the good work through our Foundation.

 

Would you like to be part of that?

 

WHAT WAS IT THAT HELPED YOU DECIDE TO JOIN A ROTARY CLUB?

 

It’s clear that Membership Recruitment and Public Image should run hand in hand.

 

When we undertake projects or fundraisers, we should be telling the world constantly who we are with large banners, flyers, having our logo and motto proudly on display and in that way, we will become more widely known and people will know what we do.