Commercial video for business achievements

Our guest speaker Andrew Clelland is presenting the world of commercial video, looking into how a cost-effective media production can communicate in ways a simple photo cannot. Utilising the latest technology in combination with an eye for detail, video can bring your business’s message to life in ways you probably never thought of before.

Coming from the darkroom of photography 30 years ago, Andrew discovered a passion for photography going back to the basics and trusting something that has been lost within the digital age. His early experience was also shaped by a very unique and fortunate opportunity to learn about commercial video in high school. Ten years ago, he rekindled his passion for the photographic arts, combining this with digital tech to develop a commercial edge.

Today more than ever the technological race is one within the visual medium, allowing for highly efficient capture and editing of footage. Understanding the capabilities of this medium is something of a conundrum, as the technology evolves, it is very difficult for businesses to keep pace with both what is possible and how much it will cost. It is here where Andrew believes there is a void in the potential marketing any business can achieve.

Guests of members and fellow Rotarians are always warmly welcome at Malmö International Rotary meetings. And if you'd like to join us for dinner after the meeting, plan to arrive at the hotel by 17:45 so that we can help you order a discounted meal from the restaurant menu.