Spotlight 01-25-11, Vol. 73, No. 3

Posted by Elizabeth Walker 
 

Program:

Program host Steve Smith introduced Tom Harris, who discussed small business marketing in his presentation "What is Online Marketing?"

 

Brighton Rotary Spotlight

Jeremy Jones, President

January 25, 2011, Vol. 73, No.3

 

Guests:            Adrienne Knack, wk2; Jane Schafer, Stan's lovely wife.

 

Announcements:

Mark Cook and Ron Cleveland are back from their trip to Peru-had a great time and will share more details in February during their program presentation.

Scott Griffith proudly announced that his son, Michael, qualified for the NCAA swimming championships to be held in Texas in the 50m Freestyle and helped to set a pool record in the relay race.  Michael competes for Grand Valley State University and his team won the Division II championship.

George Kudla took the group on a trip down memory lane with tales of the downtown log cabin that was located at the corner of Leith and East Main Streets owned by Rotarian Tom Anderson.

Ticket sales for the Jeff Daniels' concert on 3/19 at 8pm are close to 450 tickets sold-the BCPA is now selling tickets in Row Q.  George Moses created a FaceBook page about the concert and you can invite your friends to view and attend this event.

Rotary Foundation meeting today after the formal meeting.  See Jeff Toole for info.

Good Deed Doers project this month (organized by Tom Coates. Anne Belser, Bill Metz and Mark Sweatman), will be sending American flags to  Tom's son's troop in Afghanistan.  Lori Lalama purchased fifty hand-sewn, American-made, flags and a card was circulated for member signatures to be sent by February 1st  A donation bucket was passed to collect additional funds ($270 collected last week) to pay $500 cost of purchase and shipping.

Rotary Readers have received a call to participate in Community Connect on Saturday, January 28, 29011 from 9am-2pm at the Cornerstone Church.  Nancy Johnson has gathered volunteers, and additional helpers are welcome to join.  Nancy shared potential books that students would enjoy hearing to give readers an idea of books they may wish to share.

Bill Gartley announced that Interact and Sylvan Learning Center are hosting another Practice ACT test on Saturday, February 5th at a cost of $25 in advance, $30 at the door.  Register at the Brighton District Library or Sylvan Learning Center.

Dennis Kallio and George Moses encouraged the Club to help decorate and name our camel that will be racing in the Brighton Optimist's Mardi Gras Big Camel Race on February 5th at 6:30pm at Crystal Gardens in Howell.  $30 admission includes dinner and drinks. See www.BigCamelRace.com for more information.

The VINA Dental Clinic is trying to expand their services to meet community needs and is hosting a Dinner-Auction at Lakelands Country Club on February 6th.  Tickets are $75/person and items for purchase include a timeshare in the Bahamas and other trips.  Cathy Riesterer has posters available to publicize the event.

Upcoming Events:

01/25/11    1:30pm            Rotary Foundation Meeting, Community Center

01/29/11                            Rotary Readers, Community Connect @ Cornerstone Church

03/19/11                            Fundraising Concert with Jeff Daniels at the BCPA

06/28/11                            President's Night

 

Program:

Program host Steve Smith introduced Tom Harris, who discussed small business marketing in his presentation "What is Online Marketing?" Tom asked, Ïs all this internet, online marketing and social media activity really something that I need to be concerned about?  Tom answered, "Yes, Yes, and Yes!" The phrase New Media refers to the technologies, while the phrase New Marketing refers to what you do with these technologies.  Five things that we should know about New Media Marketing includes

·         Connectiveness/ Relationships/Sphere of Influence has increased with New Media Marketing.  Case in point, when Universal Studies decided to tell people that they were building the Wizarding World of Harry Potter© seven people on staff told their friends via FaceBook, and within three days, 350,000,000 knew about the project.

·         Visibility :  your company has to be seen and exist where everyone else is.  Social media is the "party."

·         Authenticity :  you and they way you represent your company needs to be real-not actors hyping a product with a slick production video.  Remove the word advertising from your vocabulary and plan to tell the truth about your products and self.

·         Transparency :  don't hide yourself or your company.  Put your name and photograph on everything, especially on your business card.  Be personal about who you are and what you believe-don't pretend.

·         KLT   (Know, Like and Trust)  You, as the owner, are more important than your company in terms of how you represent yourself-people need to know, like and trust you!  People do business with people, not with a company.

A book recommendation from Tom is The New Rules of Marketing and PR by David Meerman Scott, second edition

 

Progressive 50/50 Drawing :  $265 pot and 46 cards remain.  Joe Miskovich drew a Four of spades, Bob Murray drew a King of diamonds, and Tom Zizka drew the Five of spades.