Communication plans are essential
Posted by Stephen Rhodes
Stephen Rhodes gave a classification talk on the value of a strong communications plan for small business at last week's meeting.
Stephen is president of Stephen Rhodes & Associates, a communications, public relations and media consulting business in Brampton.
The four pillars of communication are advertising, marketing, publicity and public relations, he told club members.
An effective communications strategy should have all four elements, he said.
"Most companies today have paid good money to develop a strategic plan. But too many companies don't communicate the plan either with their employees or their client base."
Stephen works with companies to help them develop communication strategies that incorporate advertising, marketing, publicity and public relations.
For more information visit the www.stephenrhodes.ca website.
The four pillars of communication are advertising, marketing, publicity and public relations, he told club members.
An effective communications strategy should have all four elements, he said.
"Most companies today have paid good money to develop a strategic plan. But too many companies don't communicate the plan either with their employees or their client base."
Stephen works with companies to help them develop communication strategies that incorporate advertising, marketing, publicity and public relations.
For more information visit the www.stephenrhodes.ca website.