Club endorses Project 95
Posted by Stephen Rhodes
Following a special one hour presentation, the club endorsed a new membership growth strategy to be implemented over the next three years.The plan calls for the club to grow to 95 members in 2005, 115 in 2006 and 130 in 2007.
The strategy is three-fold - prepare the marketplace with advertising, marketing, publicity and public relations; engage all members in recruitment and put our house in order.
The approved budget is $30,000.
Preparing the market will involve promoting the value of the club to the community utilizing different marketing tools to get the message out.
Engaging all members will be spearheaded by a new committee - Project 95 - that will report directly to the club president.The committee's role is to get all members of the club involved in recruiting new members. Project 95 will also be the stewards of the plan to ensure that all activities support the goal of membership growth.
Putting our house in order necessitates another change in club structure Click here to ensure that membership growth remains prominent in club priorities and has the appropriate support. As such a new process and orientation plan will be designed and implemented to facilitate a smooth transition from a proposed member to induction. Attendance will be measured, so members know it's important. Our weekly program will aim to be more varied and interesting and fellowship nights will be held each quarter.
Notwithstanding new advertising and marketing, changes in club structure and improved processes and programs, the results will only come if members are active recruiting new members.
The approved budget is $30,000.
Preparing the market will involve promoting the value of the club to the community utilizing different marketing tools to get the message out.
Engaging all members will be spearheaded by a new committee - Project 95 - that will report directly to the club president.The committee's role is to get all members of the club involved in recruiting new members. Project 95 will also be the stewards of the plan to ensure that all activities support the goal of membership growth.
Putting our house in order necessitates another change in club structure Click here to ensure that membership growth remains prominent in club priorities and has the appropriate support. As such a new process and orientation plan will be designed and implemented to facilitate a smooth transition from a proposed member to induction. Attendance will be measured, so members know it's important. Our weekly program will aim to be more varied and interesting and fellowship nights will be held each quarter.
Notwithstanding new advertising and marketing, changes in club structure and improved processes and programs, the results will only come if members are active recruiting new members.