The Association of Fundraising Professionals recognized The Rotary Foundation with its annual Award for Outstanding Foundation at its 2017 conference in San Francisco.

The award honors organizations that show philanthropic commitment and leadership through financial support, innovation, encouragement of others, and involvement in public affairs. Some of the boldest names in American giving — Kellogg, Komen, and MacArthur, among others —are past honorees.

The announcement came on 15 November, known to industry professionals since the 1980s as National Philanthropy Day. The award was presented 2 May at the AFP’s annual conference.

Rotary Foundation Trustee Chair-elect Paul Netzel accepted the award on Rotary’s behalf, and Eric Schmelling, Rotary's chief philanthropy officer, also attended the conference. The event drew more than 3,400 senior-level fundraising professionals from 33 countries.

AFP’s committee of judges cited Rotary’s comprehensive campaign to eradicate polio as a major driver of the selection.

The committee also mentioned that Rotary applies a methodical, purposeful approach to support a wide variety of causes, from providing clean water to educating the next generation of peace professionals.