The Post Office has something for you!
Posted by Robert Chambers
on Jun 12, 2012
Members were very interested as fellow member Postmaster Carolyn Haase explained the Post Office's new Every Door Direct Mail program at their regular meeting at Prante's June 12th. The basic message was that it is simple and very cost effective to get your message into the hands of the public. The message could be advertising from your company; a personal campaign to find a lost pet or promoting an entity such as the Bagg Farm. Gone are the old days of needing a postage permit and paying annual fees. This program is easily available at usps.com/everydoordirectmail with good explanations and easy options. As an example you can select the specific areas of the map (carrier routes) that you wish covered. Once you design your piece your printer can do all the rest or you can lower your costs by doing your own bundling. The program does limit you to up to 5,000 pieces per day but you can cover a large area by doing 5,000 pieces each on several sequential days. She indicated that Wahpeton can be almost totally covered with once 5,000 piece mailing. Once delivered bundled to the post office the mailing cost is 14.5 cents apiece; less than a post card.