Ninety day focus on membership
Membership Director Shawn Longhenry comes from the engineering/business world so it was no surprise that members received a dissertation on the Four Disciplines of Execution at the beginning of his Membership Assembly on Membership June 3, 2014 during their regular meeting at Prante’s.
Shawn Longhenry
He outlined the disciplines of:
- Focus on one wildly important goal and have a finish line.
- Act on the lead x ------> y (measures) by (?) when.
Leverage focus (a lever is not static; one can move it and it is predictive.
- Keep a compelling scoreboard (simple; visible; lead measures and results seen; and a glance should tell if you are winning or losing)
- Create a cadence of accountability (need a coach or partner to be accountable to; meet weekly at the same time to 1) report on the past weeks commitments to move the lead measure; 2) update the scoreboard and 3) develop next week’s objective commitments.
He then moved his analogy from a goal of weight loss to a club goal of five new members by August 29th. The levers were:
- Classifications lists
- “just ask”
- Peer pressure works
- The more that one talks
- 3” x 5” cards with talking points “the elevator speech”
He has divided the club into four teams each with a leader both for purposes of communication with him so he knows what is happening during the campaign and for scoreboard purposes. The cadence of accountability will involve reporting each idea of a new member as to:
- Name
- Occupation
- Do you plan to contact that person
- Contact information
- Which meeting are you going to invite them to?
Even on the subject pf the disciplines of execution the meeting was interesting but Shawn went on to develop a tight campaign to focus on bringing in new members. The discussion also included the need to train and occupy the new members (and current members) and the need for some new projects to excite and retain members.