We were lucky enough to have Geoff & Will, from Tourism Central Otago, attend our Rotary meeting and share some of the filming they had spent the day doing on the Lawrence to Waihola section of the trail. Suzie & Brendon Bearman, David Vollweiler and Ian Mills spent the day cycling parts of the trail. The target audience for the marketing is not cyclists; it is more people on holiday who have a bike, and tends to be more retired or semi-retired people. The Trails’ marketing is funded by Queenstown, Clutha Gold, Dunedin and Wanaka cycle trail groups.
Geoff is the Trails Marketing Director and has started a website called Trailhub, a site which shares local ‘stories’ about towns and places of interest on the trails. For example, a group of local iwi were planting native seedlings on the Sinclair Wetlands, and, the story of how Bob and Islay at the Waitahuna Coffee Cart about how Islay’s parents met on the platform of the Waitahuna train station. Geoff and his team are keen to hear of more interesting stories.
Thank you to Geoff and Will, and the four cyclists, for sharing their experience with us.
