Rotarians learned about marketing strategies from an expert.
General Manager Eric Topolinsky is responsible for all aspects of managing and marketing the Tanger Outlets in Ottawa. The focus of his presentation to the club on Wed Oct 31, 2018 was 2 community-minded programs that assist with public relations and raise awareness of Tanger Outlet Mall while giving back to the community. The “Shop, Save, Support” Pinkstyle Campaign raises funds for breast cancer during the month of October. Customers purchase gift cards to receive discounts when they shop and the funds raised go to the Ottawa Hospital. A second initiative involved customers, merchants of the mall and the United Way to generate funds for the needy victims of the recent tornado in Dunrobin.