Halé Richardson - VP Home Fed Corp.

Halé Richardson

Vice President - HomeFed Corporation

Bio: (127 words)

Halé Richardson is Vice President for HomeFed Corporation.  She leads master-marketing, governance, and community engagement for the company’s master planned communities.  Integral to these efforts are anchor strategy & business development, visioning & brand creation, positioning, and amenity design.

She’s passionate about quality of life improvements and currently serves on the board of the San Diego Regional EDC, Southwestern College Foundation Board, South Bay Family YMCA Advisory Board, and she volunteers with South Bay Community Services.  She holds a bachelor in economics and an MBA (real estate & finance), both from University of San Diego. She’s a longstanding ULI member, a licensed real estate broker and has been with HomeFed for 24 years.

Among her top achievements…surviving distance learning with her boys – ages 15, 11 and 45.  

Synopsis for Chula Vista Rotary discussion: (74 words)

HomeFed is developing 13,000 new homes within 5 villages in the master planned community of Otay Ranch, here in Chula Vista.  This scale of community development will bring notable growth to the area, and she’ll update us on the work they’ve completed at The Village of Escaya, the development and site improvements underway at their newest village - Côta Vera, and the company’s development plans and collaborations going forward over the next two decades.