Business Profile

Pamela Kolochuk was named CEO of Peak of the Market in July 2021. A CPA, MBA and Certified Change Leader with over fifteen years of experience in senior financial leadership, Pamela is renowned for her innovative growth strategies and for creating engaged, productive employee teams. Born and raised on a dairy farm south of St. Claude, Manitoba, Pam is grateful for her grower and industry connections that have served her well throughout her education and work-life. Pam is steadfast in her belief that agriculture is the foundation of the economy emphasized by the daily commitment to excellence shown by Peak of the Market’s grower-partners and her team of 70 employees in Winnipeg and Calgary. A life-long learner herself, Pam has been a school trustee in Winnipeg’s Louis Riel School Division since 2018, where she dedicates much of her time to ensuring that children have access to quality, inclusive and accessible education.