Sue Ellson on 20 ways to use LinkedIn

Posted by David Owen 
on Mar 10, 2016
 
LinkedIn!  What is it? Often seen as a word arising on the net when one searches for detail of a name or a person  it might be best thought as a Facebook for business people.  At this point many in the audience felt their knowledge on the subject had reached saturation level. 
 
Happily chairman Dennis Shore introduced guest speaker Sue Ellson and we were treated to a great but necessarily condensed run through, complete with working examples of how to use LinkedIn and especially to achieve some purpose be that marketing promotion, communication and or network building (not electronic but in the sense of developing and maintaining business contacts).   Indeed it is a network system akin to well known social media but very business oriented with 7 million members in Australia and providing a platform for professional people and business to business interaction ("B2B")
 

Sue with a CV that notes qualifications such as BBus, AIMM, MAHRI, CDAA (Assoc) and ASA is an Independent LinkedIn Specialist and the author of the book "120 Ways to Achieve Your Purpose with LinkedIn..Tried and True Tips and Techniques" launched on 23 February 2016.   Her address to us covered 20 of those ways!

She is based in Melbourne (locally in Camberwell-Hawthorn), and is well known as the Founder and Director of  Newcomers Network, Camberwell Network and 120 Ways Publishing.  This focuses in providing services around finding a job in Australia as an Independent LinkedIn Specialist, business consulting, website design and SEO, and social media startup or review.

Using Hawthorn Rotary as a prime LinkedIn site then Sue demonstrated how valuable the system can be by highlighting the various connections and sustained records of connections and information on related organisations which we had interacted with or had an interest in.

The only quandary re the utility and merit of LinkedIn perhaps arose out of the question of privacy and those seeking invisibility; that may be difficult if one is not prudent with security options.  Sue's  explanation, of "Reverse Stalking" , i.e the capacity to obtain lists of those who had sought on the net information about you as a LinkedIn member, was fascinating.