Do you know what we are talking about when we say " we received a presidential citation"?  The term is now changed to a Rotary Citation and now we can receive a Rotary Citation with Presidential Distinction.
Every year, the president of RI sets a number of criteria, based on the theme for the year and the RI strategic plan, that encourage Rotary clubs to think strategically. I have taken extracts from this year's criteria to share with you, so that you will understand the strategic direction that the board has identified this year.  You will also be able to identify with the progress toward these strategic initiatives.
 
In Reviewing the following initiatives consider what role you have played in making it happen.  Are you engaged?  The good news is that we have two and a half months to the end of this Rotary year so there is time if we share the vision!
 
SUPPORT AND STRENGTHEN CLUBS
Achieve at least 3 of the following goals:
·     Achieve a net gain of 1 member   
·     Maintain or improve your club’s retention of current and new members:
o  Improve your club’s retention rate by 1 percentage point
or
o  If your club’s retention rate was 90 percent or more in 2017-18, maintain it 
·     Achieve a net gain in female members  
·     Have at least 60 percent of club members report their birth dates through My Rotary
·     Sponsor or co-sponsor a new Rotary club
·     Conduct a classification study of your members’ occupations, and work to align your membership with the mix of businesses and professions in your community
 
FOCUS AND INCREASE HUMANITARIAN SERVICE
Achieve at least 3 of the following goals:
·     Sponsor a Rotary Community Corps
·     Sponsor or co-sponsor an Interact or Rotaract club  
·     Contribute at least $100 per capita to the Annual Fund
·     Increase the number of members involved in service projects
·     Hold an event to raise funds for, or to increase awareness of, Rotary’s work toward polio eradication
·     Conduct a significant local or international service project in one of Rotary’s six areas of focus  
 
ENHANCE PUBLIC IMAGE AND AWARENESS
Achieve at least 3 of the following goals:
·     Post successful club projects, with details about activities, volunteer hours, and funds raised, on Rotary Showcase
·     Use Rotary’s brand guidelines, templates, People of Action campaign materials, and related resources  
·     Arrange for the club’s members to talk with the media to tell your club’s, and Rotary’s, story  
·     Host an event for Rotary alumni, and highlight Rotary’s networking opportunities
·     Continue or establish a partnership with a corporate, governmental, or nongovernmental entity and work on a project together  
·     Sponsor a Youth Exchange student or RYLA participant
 
If we want a citation with distinction we would add the following:
 
Achieve these goals in addition to earning the Rotary Citation to receive SILVER (1 goal), GOLD (2 goals), or PLATINUM (3 goals) distinction
·    Achieve a net gain of 5 or more members
·    Show how your club’s members are People of Action by promoting your club and its service activities on social media at least 4 times per month
Initiate or continue a leadership, personal, or professional development program to enhance members’ skills and the value of their membership
 
There are separate criterion for Rotaract and Interact clubs.  Let me know if you are interested and I will either send to you privately or if possible in the next bulletin.