What every business needs to know about marketing to customers in the age of the internet

Customer buying habits have changed.  Greg Cawood, President of IQnection (a digital marketing agency), will speak about how the internet has changed the landscape of what B to B and B to C companies must do to successfully market their products and services to prospective customers.  The days of simply driving large numbers of visitors to a website, with the hope that enough will convert to customers are over.   Greg will describe how to adapt your marketing strategy to better attract your ideal customer.