Choppy Waters: The Ins and Outs of Representation in Real Estate

Farrell Macdonald

Farrell Macdonald is a Toronto based residential Realtor® with Royal LePage. A

former accountant, he loves numbers because they always tell an interesting

story. This forms the basis of what he likes to call his fact‐based approach to

helping clients make fully informed decisions about property. He has served on his

brokerage’s advisory board – made up of top producing agents with an interest in

developing best practices for all agents in the brokerage. He has also served in

house on Canadian and International advisory committees dedicated to

developing and maintaining the highest level of educational and technological

standards in the industry. He also teaches a course designed to showcase his

brokerage’s Service Excellence ® program. Farrell writes his own monthly ENewsletters

and is the featured expert in the audio pod cast series called “Real

Estate: Keeping It Real” hosted by Janine Harris of Keyring Media. All episodes can

be found at www.KeepingItReal.to or on iTunes. As well, he is featured in a series

of Real Estate Tip videos on You Tube called Real Estate Unscripted. You can find

them here: www.youtube.com/RealEstateUnscripted. In addition to his front line

work, blogging, pod casts and educational videos, Farrell also enjoys speaking to

small groups as part of his seminar series called “The REAL Curiosity Series”. It

affords him an opportunity to meet new people while sharing some facts & real

life experiences to help them better understand the truth about Real Estate.

When he’s not busy helping clients, he can be found experimenting in the kitchen

or reading about how the Toronto Raptors got thumped again.