Executive Advisor and Author

Author, speaker and credentialed business advisor, Bruce brings his sage advice and pragmatic approach to small and mid-size business leaders across North America.   As President & CEO of Lighthouse 360, Bruce draws on his broad executive operating and advisory experience to help business leaders drive sustained improvements in business performance and value.  He believes strongly in the power of simplicity and focus and has brought that philosophy to over 100 companies and their leadership teams.  Bruce helps business leaders unlock the customer, competitive and operational insights critical to professional and personal success. 

Prior to the establishment of Lighthouse 360, Bruce had an exemplary career in Consumer Packaged Goods. As VP of Marketing, he led Kraft Canada’s $1.5 billion of retail brands to sustained double-digit growth and Kraft winning Marketer of the Year. As General Manager, Bruce tripled the margin and doubled profitability of an under-performing $400 million business. He has led over $2 billion in acquisitions, divestitures and business integrations and advised over 100 companies on how to better achieve their goals.