Anti-Covid Warriors: Past President 2011-12, Wooj Byun; Gala Co-Chair 2020, Bjorn Freudenthal and Paul Peterson, Temp Gunner.
Our 2nd meeting of the new Rotary year we had 47 in attendance along with another 38 on ZOOM due COVID 19 concerns. Greeters were Wooj Byun and Bjorn Frendenthal welcoming Rotarians and guests were Lindsey Smaka and Becci manned the front desk duties.
President Sam Thompson kicked off the meeting and gave a special call out to the following Chris Laskowski, Audio/Visual Specialist, Becci Michalski, Don Hutchison, Josh Sprague, Ali and team at ECC for making our first meeting a success during the challenges of the pandemic.
Steve Buettner gave our invocation and lead us in the Pledge of Allegiance and the Four-Way test. Dan Hennen introduced a guest of Heather Hansen – Lisa an industry expert in real estate.
Announcements:
Congratulations to Royce and Kristin Pavelka on the birth of their baby girl, “Tillie”, on July 6.
Recognition to Mary Younggren - Advent Talent Group providing support and assistance to young in our community.
Recognition to Paul Mooty and Faribault Woolen Mill Co for their new location in Linden Hills.
Past President 2016-2017, Ann Platt, shared this is the last day to order your Rotary attire before we place our order with the embroidery shop.
Joe Hayes reminded us to consider signing up for ACH to pay your Rotary dues this will save you time and money and help out the club.
Bjorn Freudenthal gave us an update about the upcoming fall Gala, this year’s theme is “Rotary Around the World”. We have 11 Rotary member homes hosting a different international theme event and we are looking for 9 more members to host a theme to complete our tour around the world.
Leadership series is scheduled for 7/21, check last week’s Barker for details .
Joe Hayes introduced our speaker:
Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience. He started his own marketing firm over 17 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. His combined knowledge and experience in both Neuroscience and marketing led him to the emerging field of Neuromarketing.
How do you outsmart your competition? How can you stop wasting money on mindless marketing? Neuromarketing is a scientific approach to understanding consumers’ decision-making. It pays close attention to the role of emotion, intuition and impulse in making buying decisions. Now guided by science, businesses can make their marketing much more effective by applying Neuromarketing principles, avoiding wasteful spending. Successful companies, like Apple, Google, and Amazon have all adopted Neuromarketing to boost their revenues dramatically.
Dr. Wu what influences our buying decisions – 95 % of our purchases are driven by emotion this is a large part of why we buy a certain product. He referenced new coke to classic coke as examples stating evening though new coke tastes better our we prefer classic coke because hold makes us feel. He cited various other examples from Amazon, Pepsi and recommendation of a book Think Fast and Slow by Dan Kahneman. It was a very thought provoking subject on how our brain an be influenced into our buying habits and decisions.
In May, 2019, Dr. Wu gave a 17-minute TED Talk on Neuromarketing. His talk (https://www.youtube.com/watch?v=UEtE-el6KKs) has been extremely well received by Neuromarketing experts as well as the general public. His talk has been raising awareness about this new, scientific approach to marketing.
Gerry Norton thanked our speaker.
President Thompson adjourned meeting with a quote from Simon Sinek, Author and Marketing Consultant, "People don't buy what you do, they buy why you do it."
Dan Hallberg, 26th President, 1980-81, "Make Time to Serve"
Michael Stanzak, President Elect 2020-21
Don Hutchison, Speaker Chair 2020-2021
Past President 2018-2019, John Flynn