Public Image: Jane Moore
The role of the Public Image committee is to support and strengthen club by making sure the club gets good credit for the good it does and public image is enhanced. We have a terrific committee with complimentary skill sets.
Our broad committee goals are to create awareness of club activities and projects.
The need for a media policy to comply with federal and state law regarding the taking of photographs for use in promotion and publicity was identified at the beginning of the year and a proposal is currently before the board.
Printed media through articles and paid ads in the local paper are continuing the good relationship with the Star News.
Social media is increasing with more activity on Facebook. The club page, Farmers & Craft Market page and the Art Screen Hire page are growing with the number of people reached.
Community Radio is promoting the market and club in general. Articles for Rotary Down Under are in progress.
A new pull up banner as part of Club property displaying the Rotary areas of focus so that visitors and members alike can see at a glance what Rotary’s key goals are.
We have 4 new Rotary Club of Berwick branded tear drop banners, and two table cloths – to be used at Club meetings, projects activities and events.
In response to club member requests and to a create unified all weather Club recognition, the uniform has been revamped and expanded and is now branded with the updated Rotary logo.
Partnering with organizations such as The Royal Flying Doctor’s Service and P3 Sports and Recovery for the Mental Health First Aid training is ongoing. All parties have benefitted from newspaper editorial, social media and word of mouth promotion.
Ways that members can assist are:
promote Rotary in what you say and do,
offer up your suggestions to promote the Club,
wear Club polo to all events and projects,
use the Rotary Club of Berwick logo on everything you produce,
contribute news to the committee, report your event project to the committee,
invite your Facebook friends to like the Rotary Club of Berwick website and Facebook pages.
