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People of Action is Rotary International’s global public image campaign, introduced last June at the convention in Atlanta.This campaign strengthens our brand and increases the public’s knowledge of Rotary’s impact around the globe – because statistics show that only 60% of the general public are aware of Rotary and most do not know what Rotary does.
People of Action works with our existing brand position and motivates others to Join Leaders, Exchange Ideas and TAKE ACTION! The campaign’s resources will help clubs bring their stories to life. The campaign inspires, transforms, and connects our communities. It uses local stories to engage current and prospective members, supporters and partners, sharing our story and desire to Make A Difference. People of Action resources can be found on the Brand Center at Rotary.org under ToolKits. Check back often, as new graphics, videos, and templates are frequently added. Also access the People of Action Campaign Guidelines and the improved Messaging Guidelines.