Rotary launched a new public image campaign some months ago called - "Rotary: People Of Action" - a lot of materials have been developed to help clubs get the word out about what they do in their communities and around the world.
Recently, the Rotary clubs in San Diego, California used these People of Action materials to display large posters and video clips at the San Diego airport - visible to all passengers travelling through the facility. The displays were in place for 2 weeks, including the time period for the International Assembly (training for next year's District Governors).
This was Rotary public image promotion on a grand scale to be sure - but - some of the ideas may apply to your club for promotion in your town. If you're interested, you can read the full article here.