Trying to promote Rotary beyond a local community is a challenge not for the faint of heart. Often times issues like District boundaries, media coverage areas, media standards and the multiple approvals required can test the resolve to the project.
Finding a way to be equitable for the major metro areas as well as the smaller rural communities adds to the challenge. In other words, will it be fair to all concerned? All four districts, 161 Clubs and some 7400 Rotarians.
Thanks to the leadership of District Governors, Adam Ehlert (D5710 in KS), Allen Garner (D6040 in MO), Robert Mendoza (D5690 in KS) and Gary Norris (D5670 in KS) a multi-district media campaign has been launched. The goal of the Public Image campaign is to raise awareness about Rotary. There are seven billboards now up in Kansas and Northwest Missouri and announcements on five NPR Stations. All of these messages are inviting people to learn more at FindRotary.org. Below is a sample billboard. You can also show your support for the campaign by posting this video on your social media.
