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Biz Stone Says This Will Be the Future of Marketing
Forget social media or big advertising campaigns that cost big bucks. The new marketing strategy that's trumping traditional methods is philanthropy.
Confucius once said: "It is better to light a single candle, than to sit and curse the darkness." Although the Chinese philosopher died nearly 2,400 years before Rotary was founded, RI President-elect Gary C.K. Huang calls him "the world's first Rotarian." Inspired by his teachings, Huang chose Light Up Rotary as his theme for 2014-15.
"There are so many problems in the world, so many people that need help. Many people say, 'There's nothing I can do.' So they sit there doing nothing. Meanwhile everything stays dark," Huang told the 537 district governors and their spouses and partners who are attending the 2014 International Assembly in San Diego, California.
"The Rotary way is the Confucius way. The Rotary way is to light a candle. I light one, you light one, 1.2 million Rotarians light one. Together, we light up the world," said Huang, who is a member of the Rotary Club of Taipei in Taiwan.
After announcing his theme at the opening session of the five-day training meeting, Huang urged club members to Light Up Rotary in the coming year by hosting a Rotary Day in their community and including local Rotaract and Interact members in their service projects.
The Rotary Club Locator app helps you find a Rotary club meeting when you're on the go.
- The "Near Me" search locates clubs within a physical radius of 100 miles. (Note: Actual driving distances may be further.)
- A keyword search for clubs. This search looks for the keyword in either the club name or meeting location address. This is useful for finding clubs that are outside of the 100-mile radius from your current location.
- A map showing a club's location and driving directions
- The ability to save search results to a list of favorite clubs
- The ability to add a club to your phone's contact list
- The club's website and primary phone number, if available
- A search function to find clubs by district
Why not let your gift build a bridge of hope for those less fortunate around the world? Your generosity can provide food for a hungry child, clean water for an entire village, medicine for the sick, and thousands of other good works in our global community.
When you make a tribute or memorial gift, The Rotary Foundation will send a letter to the recipient or the recipient's family to let them know about your gift. The amount of your gift is not disclosed. We also will send an acknowledgment to you as the donor. You will receive a separate tax receipt for gifts above US$25.
We greatfully recognize the work of our esteemed Newsletter Editors, Ron Dahlquist and Gayle Curcio. Thank you both for your wonderful service to our club!