Unsung Heroes Award

In 2002, American State Bank and the Lubbock Avalanche Journal joined with the members of Metropolitan Lubbock Rotary Club in sponsoring this yearly event. These people put their lives on the line for all of us each day, with dedication and willingness to serve our community, to protect and defend us, our property and our lives.

They provide services that make Lubbock and West Texas the tremendous community that we all enjoy, the place we feel safe to reside, and raise our families. Lubbock is great place to be, a warm and friendly city, and we all owe you a great debt of gratitude for these people. They make certain that our lives and those of our loved ones are protected.

The Rotary motto is “Service Above Self”, the basis of our Rotary organization. All of these individuals exemplify this motto, as they risk their lives daily to serve our community.

And we thank them for this SERVICE. The Unsung Heroes Program was given this name because the members of these organizations do their jobs for all the rest of us, every minute of every hour of every day. AND they do these jobs so well, that their service to our community often goes unnoticed and even taken for granted. We sometimes forget to thank those people who create this atmosphere of safety and well being.

One member from each of the following: Lubbock EMS, Fire Department,Police Department and Sheriff’s Department are selected each year by the members of their own organization for their hard work, their service above self, and their professionalism in their job as the Outstanding Unsung Hero they are.