Honesty as a Competitive Advantage
Oct 10, 2019
Don Peppers
Honesty as a Competitive Advantage

Don will discuss: Honesty as a Competitive Advantage. 

Earning a customer’s trust has always been important to a business, but in the new world of ubiquitous interactivity customers have come to demand a higher standard. Today’s customers demand that businesses watch out for their interests proactively– helping them avoid costly mistakes or oversights, for instance, and ensuring they have all the information they need.  Why technology changes the “dimension” of business competition.  The two requirements for earning trust – competence and good intentions.  How to leverage this trend and use customer trust as a competitive advantage.