A Business Owner with a Commitment to Helping the Community 
 

Yes, you can build a business with a community sharing focus - as we learned from Keith Placencio of Kona Ice of Las Cruces this past week. When you see his fun, funky shaved ice and ice cream trucks in the neighborhood, know that a portion of his company's profits goes to support Las Cruces Public Schools and other youth organizations. Keith, you're welcome back anytime! Here's Keith with our President Elect, Ken Binkley.