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DESCRIPTION:The Road To The World Cup In Vancouver    Hosting the World C
 up is more than just about the soccer. It’s about an opportunity to shin
 e a spotlight on Vancouver on the global stage. In this presentation\, you
 ’ll hear about what Destination Vancouver has been doing in the lead-up 
 to the tournament\, as well as what to expect over the next two months. Th
 is includes recommendations for what businesses can do to show up for visi
 tors in the city\, and how to make the most out of the audience of eyes ar
 ound the world who will be paying attention.    Destination Vancouver i
 s the official destination marketing and management organization for the s
 pectacular city of Vancouver\, British Columbia\, Canada. They represent m
 ore than 800 members in the city’s visitor economy. Their mandate is to 
 support Vancouver's tourism industry in developing compelling experiences 
 and offerings for our visitors and promoting Vancouver to target Canadian\
 , US\, and international markets.   Destination Vancouver's purpose is to
  transform our communities and our visitors through the power of travel\, 
 achieved by dedicated group of more than 60 full-time team members (and gr
 owing)\, along with close to 200 visitor services volunteers.    Krista 
 Alcazar is the Director\, Market Development at Destination Vancouver and
  has 16 years of experience working in the dynamic and fast-paced travel 
 and tourism industry. She leads all initiatives related to driving travel 
 media coverage of Vancouver around the world\, and has been instrumental i
 n securing coverage of our city in the lead-up to the World Cup\, as well 
 as upcoming journalist visits.    Parker Mason is the World Cup Activat
 ion Lead at Destination Vancouver\, and works closely with internal teams\
 , agencies\, Destination Vancouver members\, the World Cup Host Committee 
 and more to help our city tell consistent and welcoming story to visitors.
       
DTEND:20260512T203000Z
DTSTAMP:20261008T091820Z
DTSTART:20260512T190000Z
LOCATION:Terminal City Club
SEQUENCE:1
SUMMARY:How Vancouver Is Preparing for the World Cup
UID:d8d0d031-4352-4aed-8140-725afe277292
X-ALT-DESC;FMTTYPE=text/html:<div style="color: rgb(0\, 0\, 0)\;">\n<div st
 yle="font-family: &quot\;Times New Roman&quot\;\; font-size: medium\; colo
 r: rgb(0\, 0\, 0)\;">\n<div style="color: rgb(34\, 34\, 34)\; font-family:
  Arial\, Helvetica\, sans-serif\; font-size: small\;"><strong><span style=
 "font-size:16px\;">The Road To The World Cup In Vancouver&nbsp\;</span></s
 trong><br />\n&nbsp\;</div>\n\n<div style="color: rgb(34\, 34\, 34)\; font
 -family: Arial\, Helvetica\, sans-serif\; font-size: small\;">Hosting the 
 World Cup is more than just about the soccer. It&rsquo\;s about an opportu
 nity to shine a spotlight on Vancouver on the global stage. In this presen
 tation\, you&rsquo\;ll hear about what Destination Vancouver has been doin
 g in the lead-up to the tournament\, as well as what to expect over the ne
 xt two months. This includes recommendations for what businesses can do to
  show up for visitors in the city\, and how to make the most out of the au
 dience of eyes around the world who will be paying attention.&nbsp\;</div>
 \n\n<div style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\
 , sans-serif\; font-size: small\;">&nbsp\;</div>\n\n<div style="color: rgb
 (34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: 
 small\;"><strong><a href="https://www.destinationvancouver.com/">Destinati
 on Vancouver</a>&nbsp\;</strong>is the official destination marketing and 
 management organization for the spectacular city of Vancouver\, British Co
 lumbia\, Canada.<br />\nThey represent more than 800 members in the city&r
 squo\;s visitor economy. Their mandate is to support Vancouver&#39\;s tour
 ism industry in developing compelling experiences and offerings for our vi
 sitors and promoting Vancouver to target Canadian\, US\, and international
  markets.</div>\n\n<div style="color: rgb(34\, 34\, 34)\; font-family: Ari
 al\, Helvetica\, sans-serif\; font-size: small\;">&nbsp\;</div>\n\n<div st
 yle="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-seri
 f\; font-size: small\;">Destination Vancouver&#39\;s purpose is to transfo
 rm our communities and our visitors through the power of travel\, achieved
  by dedicated group of more than 60 full-time team members (and growing)\,
  along with close to 200 visitor services volunteers.&nbsp\;</div>\n\n<div
  style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-s
 erif\; font-size: small\;">&nbsp\;</div>\n\n<div style="color: rgb(34\, 34
 \, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;"
 ><b><a href="https://www.linkedin.com/in/krista-alcazar-7a731019/">Krista 
 Alcazar</a>&nbsp\;</b>is the Director\, Market Development at Destination 
 Vancouver and has 16 years of&nbsp\;experience working in the dynamic and 
 fast-paced travel and tourism industry. She leads all initiatives related 
 to driving travel media coverage of Vancouver around the world\, and has b
 een instrumental in securing coverage of our city in the lead-up to the Wo
 rld Cup\, as well as upcoming journalist visits.&nbsp\;<br />\n&nbsp\;</di
 v>\n\n<div style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetic
 a\, sans-serif\; font-size: small\;"><b><a href="https://www.linkedin.com/
 in/parkermason/">Parker Mason</a>&nbsp\;</b>is the World Cup Activation Le
 ad at Destination Vancouver\, and works closely with internal teams\, agen
 cies\, Destination Vancouver members\, the World Cup Host Committee and mo
 re to help our city tell consistent and welcoming story to visitors.&nbsp\
 ;</div>\n\n<div style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Hel
 vetica\, sans-serif\; font-size: small\;">&nbsp\;</div>\n</div>\n</div>\n
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