ImageFormer Wilsonart International President Bill DiGaetano related lessons learned coming up through the sales ranks to lead the largest laminate company in the country.

 

"People don't care how much you know, until they know how much you care."  Bill had a number of bosses that trained him to be a great boss: Dance-with-who-brought-ya Charlie, Donnie Lucas, Drew Bierds, Lou Maspero, Bill Reed, Jim Ringler, and Mr. Wilson of WilsonArt.  Here are some bullet-point take-aways:

  • Bill DiGaetano quit school and laid flooring to feed a starving family.
  • A fortuitous resume forwarded from a job Bill missed landed him a career in laminates.
  • Bill was willing to follow corporate redirections through Detroit, Philadephia, and Temple, Texas.
  • The number one influencers in a persons life are their mother and father, who teach how to treat people - men and women - properly.
  • Integrity is your top asset - look people in the eye and walk a path with them.
  • Top management is most accountable.  Bark lower, bite upper.
  • Use demonstrativeexaggerative and GRANDIOSE behavior to make a point.
  • Make decisions with your head, heart, and gut.
  • Value culture.  Trust your people.
  • Leaders must give up the individual orchestra instrument and take up the conductor's wand.
  • When making workforce reductions, be honest and communicate with soft touch - you're still going to see them at the grocery store.
  • Inspire with empathy, humility, and kindness.  Have a strong ego, but not self-centered.
  • Company projects fail primarily on communication.
  • Insincerity does not command a price.
  • Avoid complacency with tradition or positive profits. Guidelines were made to be broken.
  • Everyone gets a nickname.

Today, Bill "Moochie" DiGaetano and his son operate a franchise of the Alamo Drafthouse in Dallas.

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