Name, Image, and Likeness and its Impact on UW Student-Athletes

This talk covers the Badger's NIL program and its impact on collegiate athletics. Brian Mason was named Director of Name, Image, Likeness Strategy in August 2022. A 15-year veteran of Wisconsin Athletics, he leads UW's NIL strategy and the ongoing development of the Badgers’ holistic NIL program, YouDub. Mason manages UW’s strategic partnerships with industry leaders Opendorse and Altius Sports Partners and serves as a contact on NIL issues with key external stakeholders, including corporate partners, Badger Sports Properties and The Varsity Collective. Mason has played an integral role in the Badgers’ efforts in the NIL space dating to 2020. He worked as project co-lead during the development and initial rollout of YouDub, culminating in the program’s launch in June of 2021, and then served alongside senior administrators on UW Athletics’ internal NIL management team. A native of Waverly, Iowa, Mason received his bachelor’s degree in communications from UNI.

Speaker Bio: https://uwbadgers.com/staff-directory/brian-mason/665

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