Rotary's New Look

What is Rotary? How do you describe an organization that is so many things to so many different people?

In research conducted over the past two years, we heard the same message from our members: Rotary brings together friends, family, and community leaders to create positive, lasting change in our communities and around the world.

To help carry that message into the 21st century, a fresh, modern look and inspiring and inviting voice was created. You can see these changes in Rotary’s redesigned website and publications like Connect for Good and Rotary Leader. It includes a new signature (logo) and specific fonts and colors for digital and print media. Our voice is more action-oriented focusing on the why rather than the how: Join for our community. Stay for the world.

Download the Voice and Visual Identity Guidelines and review the frequently asked questions.

Read how to Help Strengthen Rotary’s Image and a news release explaining why it’s important to Rotary’s future.