State Farm Corporate Marketing Executive Sean Kingsbury shares insights into how the insurer builds brand trust during this week’s Rotary meeting.  Kingsbury grew up in Sycamore and is the son of Rotarian Past President Paulette Renault.
Kingsbury of State Farm Talks About Marketing Strategies
Sean Kingsbury, Marketing Executive for State Farm at their Bloomington, Illinois headquarters, gave Rotarians a lesson in brand strategy during this week’s meeting.  Kingsbury said the goal of their campaign is to build brand trust for their various insurance products. He noted the use of actors like Arnold Schwarzenegger and Danny DeVito, plus Kevin Miles who portrays company representative “Jake” in commercials, all have appeal to certain market segments.  He said the same goes for famous sports figures who appear in their commercials.  He said they all carry the message of “why we can be someone’s trusted insurance company.”
Kingsbury said it is important to have one’s brand strategy clearly understood.  He gave the example of automaker Kia which has transformed itself into a more luxury brand while offering vehicles that are basically the same as Hyundai.  He said data shows that during a recent general vehicle sales slowdown, Kia was able to keep selling their cars at a premium while makes like Hyundai were forced to offer price cuts.
Kingsbury offered some marketing tips for Rotary.  Praising the organization’s service and humanitarian efforts locally and around the world, he said it is important to keep this brand identity at the top of everyone’s mind.  He said that means regularly sharing the Rotary story through social media, newsletters, and personal invitations for people to attend Rotary events.  He said just like State Farm, Rotarians should always be looking for opportunities to explain “who we are and what we do.”
FINAL Rotary Reader Assignment for 2024
Rotary Reader Program
South Prairie Elementary School, 820 Borden Avenue, Sycamore
Thursdays, 2:45 - 3:05 PM (please arrive at 2:30 PM to pick out your books)
April 25 - Jim Stoddard, Attorney
Famous Birthdays This Week
March 24, 1874 – Magician and escape artist Harry Houdini is born in Budapest, Hungary.
March 26, 1911 – American playwright Tennessee Williams (author of such works as The Glass Menagerie, A Streetcar Named Desire, and Cat on a Hot Tin Roof) is born in Columbus, Mississippi.  
March 29, 1867 – Baseball pitching legend Cy Young is born in Gilmore, Ohio.  He holds the major league baseball record for most career wins; 511.
March 30, 1853 – Famed post-Impressionist Dutch painter Vincent Van Gogh is born in Zundert, Netherlands.
This Week in History
March 24, 1989 – One of the largest oil spills in U.S. history occurs when the oil tanker Exxon Valdez runs aground in Prince William Sound off the coast of Alaska.  More than 11 million gallons of oil leak into the water stretching along 45 miles of shoreline.
March 25, 1911 – A raging fire erupted inside the Triangle Shirtwaist Company in New York City leading to the deaths of 123 women and 23 men.  The tragedy spurred national attention to labor working conditions and resulted in legislation improving factory fire safety rules.   
March 28, 1979 – At 4 AM, one of the worst accidents in the history of the U.S. nuclear power industry began when a pressure valve in the Unit 2 reactor at Three Mile Island in Pennsylvania failed to close.  Cooling water, contaminated with radiation, drained from the open valve into adjoining buildings and the unit’s fuel core began to overheat.  Fears of a core meltdown that could release radiation and sicken area residents led to more than 100,000 people fleeing nearby towns.  Slowly the reactor core cooled and no one outside the plant had exposure to adverse levels of radiation, but the incident greatly eroded the public’s faith in nuclear power.   
March 30, 1981 – President Ronald Reagan survives an assassination attempt by John Hinckley after being shot in the left lung; his press secretary, James Brady suffers permanent brain damage after also being wounded.
Birthdays & Club Anniversaries
Member Birthdays
Robert Wildenradt
June 1
Jeff Keicher
June 17
Robert Brown
June 24
Christine Kalina
June 25
Join Date
Julie Sgarlata
June 6, 2012
12 years
Tasha Sims
June 7, 2023
1 year
President – Brandon Diviak
President Elect – Steve Wilder
Director (President Nominee) – Jonelle Bailey
Director (President Designee) - Becky Springer
Past President – Tim Neubert
Treasurer – Dr. Michele Jurkovic
Secretary – Sally Bruch
Sergeant at Arms – Paulette Renault
Monthly Committees
July: Board of Directors
August: Jeff Keicher, Brandon Diviak, Pat Shafer
September: Dave Hamilton, Jeff Jacobson, Jim Stoddard
October: Paul Callighan, Matt Nelson, Paul Stromborg
November: Sue Emberson, Jeff Frank, Heidi Wright
December: Paul Barnaby, Larry Berke, Riley Oncken
January: Ray Dembinski, Joyce Klein, Rob Mondi, Tim Neubert
February: Jonelle Bailey, Becky Springer, Tasha Sims
March: Chip Houdek, Brendan Wilson, Jim Buck
April: Bob Hammon, Jeff Petersen, Alicia Cosky
May: Bob Brown, Steve Kuhn
June: Steve Wilder, Paulette Renault

Standing Committees

Membership: Jonelle Bailey, Ray Dembinski, Bob Hammon, Steve Kuhn, Jeff Petersen, Bob Wildendradt, Jeff Jacobson, Brandon Diviak, Matt Nelson, Riley Oncken

Public Image: Bob Brown, Paul Callighan, Jeff Keicher, Joyce Klein, Tasha Sims

Fellowship: Paulette Renault, Pat Shafer, Sally Bruch, Sue Emberson, Dave Hamilton, Paul Barnaby, Larry Berke

Service: Brandon Diviak, Jeff Frank, Michele Jurkovic, Rob Mondi, Brendan Wilson, Heidi Wright, Alicia Cosky, Tim Neubert

Foundations: Jim Buck, Sue Emberson, Matt Nelson, Jim Stoddard, Paul Stromborg

New Generations: Chip Houdek, Julie Sgarlata, Becky Springer, Steve Wilder

Scholarships: Tim Neubert, Julie Sgarlata, Ray Dembinski, Steve Kuhn, Michele Jurkovic, Don Clayberg

Upcoming Events
St. Mary's Parish Activity Center
Jun. 19, 2024
11:45 a.m. – 1:00 p.m.
Sycamore Rotary Club Golf Outing
Sycamore Golf Club
Jun. 19, 2024
1:00 p.m. – 5:00 p.m.
Sycamore Rotary Club Installation Dinner
Sycamore Golf Club
Jun. 19, 2024
6:00 p.m. – 8:00 p.m.
Sycamore Rotary Club: Program TBD
St. Mary's Parish Activity Center
Jun. 26, 2024
11:45 a.m. – 1:00 p.m.
Sycamore Rotary Club: NO MEETING THIS WEEK
St. Mary's Parish Activity Center
Jul. 03, 2024
11:45 a.m. – 1:00 p.m.
Sycamore Rotary Club: Program TBD
St. Mary's Parish Activity Center
Jul. 10, 2024
11:45 a.m. – 1:00 p.m.
View entire list
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