With this first presentation of the new Rotarian year we are continuing our coverage of AI in different aspects of life. Katharina Form, Strategy Business Development at FLAYR (a creative content agency located in Munich and Zurich) and Andreas Fuss, founder and managing director of FLAYR, talked about AI as a friend, opportunity, and accelerator in advertising. They presented successful and critical use cases of AI. This leads to the conclusion that you always need a human with a good creative sense and expertise in the loop in order to curate what AI offers you, but the development has a breathtaking speed. One of the highlights at the end of the lecture was the presentation of a Rotary song that was created by an artificial intelligence during our meeting with the keywords provided by our members. Click on "read more" to listen to it.