Dear Rotarians,
I would like to share some thoughts on an important topic that has been discussed in our Rotary community: how can we scale our impact through larger, more significant projects?
My daughter, who works in digital marketing, collaborated with an agency where her responsibilities included identifying influencers to promote various products. Each time they launched a new product, she would ask for my input on potential influencers. However, her final decisions were always guided by their brand and digital footprint—specifically, their number of followers which demonstrates their reach and effectiveness.
This trend underscores a crucial truth in today’s world: numbers matter.
In Rotary, we have been discussing how to increase our impact by undertaking bigger, better, and bolder projects. Many clubs are engaged in wonderful initiatives that touch lives.
Unfortunately, many of these efforts go unnoticed.
Currently, many of our projects rely on member donations at club level and fundraising events. However, through this approach, we can only raise limited amounts at a time. This subsequently leads to longer timelines for project implementation and projects that are relatively small in scope.
Our limited reach subsequently affects our visibility, which in turn constrains our ability to attract significant partnerships. In the corporate world, scale matters.