Rotary International reports that the top reason members stay with Rotary is the valuable friendships and connections they make as members. Committed to member retention, Rotary Club of Bainbridge Island has put into effect several innovative communication programs to help members connect both inside the club and in the wider community.
The Club’s Communication Director, Mark W. Costa, is a veteran Sales, Marketing and Business Development Executive with an extensive background in travel, tourism, hospitality and nonprofit executive leadership. His inclusive, motivating approach to leadership involves a combination of senior level management experience and inspiring creativity. Here are some of his new programs:
One recent Special Program, “Holocaust Survivor: Pete Metzelaar,” was announced across multiple local newspapers, social media posts, a professionally designed flyer distributed to hundreds of bulletin boards and stores in the area, and word of mouth sparked through local civic and religious organizations.
The result was a sell-out event with a long waiting list. Over 140 members and friends attended this casual business dinner meeting at our Island country club. The presentation was poignant and stirred community discussion.
Another column, “Member Capital” presents a life story about individual members after they have been interviewed and photographed in action at their place of work. Members reveal why they joined Rotary and how Club members can directly help them in their life and career.
Both bylines work to create stronger member connections and a deepened sense of our Club identity through its long history.
About these new programs, Bainbridge Island Club President, John Stephens says, “Our Club leaders are proud of the innovation and connections arising from the various committees this year. We are already seeing Club membership on the rise, and we expect retention rates will reach new levels, as well.”
Submitted by Ann Warman
Member of Rotary Club of Bainbridge Island