In the last few years, Rotary made a conscious decision to switch from the blue/gold legacy Rotary logo to one which explicitly had the Rotary name alongside the Rotary wheel. While the legacy logo did say ‘Rotary International’ inside the wheel, feedback suggested that this was hard to read. In turn, this meant that Rotary’s involvement in projects might not be getting the attention they deserved.
If your Rotary club is still using the blue/gold legacy logo on promotional material, you should start switching to using the new Rotary logo. Clubs should all be using the same logos so Rotary’s successes around the world can be associated with each individual Rotary club. This helps potential members have a better idea about what Rotary is when we have a strong and unified brand.
To help you access the correct Rotary logos, the District Public Image Committee has put together some handy guides and downloads for you to use. Please visit the District Public Image Rotary logos page (https://goo.gl/KyVLRU). You will find links to the Brand Center, a download of all the logos and access to each individual logo.
You now also have the opportunity to personalize your club’s Rotary logo using Rotary’s online tool on the Brand Center (brandcenter.rotary.org/en-gb). If you are unsure how to start doing this, you will find a useful guide on the District Public Image page (https://goo.gl/ZZWpW4). It is really easy to create and will enhance all of your club’s promotional material.
If you have any questions about accessing or using the correct Rotary logos, don’t hesitate to reach out to me at katiecoardrotary@gmail.com. The District Public Image Committee is here to help you and your club.