August is membership month. There are three tenants of membership development to keep in mind:

 

Engagement is key. If we have engaging, vibrant, and inclusive club experiences, we will be more attractive to new members while keeping our existing members actively involved. Consider offering an assortment of opportunities and benefits like:

· Variety of Social Projects

· Fun Social Events

· Professional Development

· Leadership Development

· Mentoring

· Network Opportunities

· Family Activities

 

We should also strive to meet people where they’re at and match what they’re looking for in Rotary. To do this, we want to be thinking about new club development and membership types.

 

We’ve seen innovative new club models popping up across the district (e.g., cause-based, interest-based, passport, satellite). Existing clubs are working to meet current and prospective member needs. These clubs are finding ways to connect with people, share
the magic of Rotary, and grow our district so we can increase the good we do in our communities and around the world.

 

Finally, through an initiative called Each One, Bring One, Rotary International President Shekhar Mehta has asked each of us to commit to welcoming one new person into Rotary or Rotaract this year. It’s an audacious goal, but if we make sure our clubs are engaging, enticing and inclusive to new and existing members, this goal should be easy to accomplish.