Looking for fresh PR ideas? Look no further than your fellow Dist. 5950 Rotarians! Below are PR projects that were honored during our 2014 District Conference Award Ceremony. Click the club's name to visit its website and request more information. 

  • The Rotary Club of Apple Valley has developed excellent relations with the local Sun/This Week Newspaper. This year, the newspaper has published at least 15 of the club’s articles. When articles are submitted, the materials are also forwarded to the Club bulletin editor so that all members are aware of the articles. The club has also had articles on PATCH as well as in the Apple Valley Chamber of Commerce “Apple Sauce Newsletter.”

  • The Rotary Club of Bloomington Noon’s weekly newsletter, the RIB (a.k.a. Rotary in Bloomington), is one of the club’s best public relations tools. The RIB is emailed to current, prospective and past club members within 72 hours after a club meeting. Editor Karyn Arazi has developed a “staff” of club writers who add content. The RIB’s front page promotes the upcoming week’s speaker and summarizes the previous week’s program. Other features include member news, an events calendar, birthdays and links to other Rotary websites.

  • This year, Eden Prairie A.M.’s Public Relations Committee worked with high school student interns to develop a social media plan. They assessed which social media sites club members were using and developed an “in-service” for club members to learn to use several key websites.

  • The Rotary Club of Edina’s Public Relations Committee members are charged with taking photos at weekly meetings, activities and projects. Photos are posted to the Club’s website and Facebook page. As a result, the Facebook page has increased its number of “fans” to 175. Press releases are issued when grants are distributed or when the club has a major activity planned. The weekly program is videotaped and posted to YouTube and aired on the local government access channel.

  • The Minneapolis City of Lakes club employs the three major social media channels (Twitter, Facebook and Instagram) to share their club’s accomplishments and activities. Rather than a single centralized method of managing their social media, they have encouraged members to create and share content. This has resulted in greater visibility for the club, generating interest from local business and political leaders, awareness among younger members and Rotaractors, and stronger friendships between members as they interact beyond club meetings.

  • In 2012, a Facebook page for the Rotary Club of St. Cloud was created, but it was not being used much. St. Cloud Rotary’s Facebook page features a Rotarian of the Week. Club members submit a simple form with background information and a photo. The response has been overwhelming: pageviews rose from about 20 per day to well over 100 and sometimes over 1,000, depending on the Rotarian being featured. Friends, families and co-workers can “like” the page and see the other good work being done by St. Cloud Rotary.

  • Three Wayzata Rotarians took public relations to a new level when their Club sponsored a hole at the infamous Chilly Open golf tournament on Lake Minnetonka. The event draws more than 11,000 golfers, sponsors and spectators each February. The Rotariy-sponsored hole was awarded as “Most Creative” by the Wayzata Area Chamber of Commerce, and throughout the event, Wayzata Rotary was seen as the “Service Above Self” organization that engages all ages.