The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and in particular, to encourage and foster:

 

First 

The development of acquaintance as an opportunity for service

 

Second 

High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society

 

Third

The application of the ideal of service in each Rotarian’s personal, business and community life.

 

Fourth

The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service.