Erin Mills had just finished teaching for the day in Montevideo, Uruguay, when her smartphone buzzed with a message.

An impromptu gathering to watch Uruguay's World Cup soccer match was being organized. Through the power of a mobile messaging app, a majority of the Rotary Club of Plaza Matriz had soon assembled at a member's home to munch on baked goods and chips while rooting for their national team.

That enthusiasm and ability to draw a crowd has made the club, which just received its charter in July, a success in the country's capital city. Made up almost entirely of young professionals, it is the kind of club Rotary is eager to have more of. It has also served as a bridge back to Rotary for former members of Rotaract, who must leave the program when they turn 30.

Mills says she could tell the club had something special by its third meeting. "It turned into a brainstorming session of all the projects we wanted to do. No idea was too large or too small."

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