Vocational Service
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"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders." -Leo Burnett

The concept of Vocational Service
The Object of Rotary is a philosophical statement of Rotary's purpose and the responsibilities of Rotarians. The concept of vocational service is rooted in the Second Object, which calls on Rotarians to "encourage and foster":
  • High ethical standards in business and professions
  • The recognition of the worthiness of all useful occupations
The dignifying of each Rotarian's occupation as an opportunity to serve society as a Rotarian, how can you put these ideals into action? Consider these suggestions:
  • Talk about your vocation in your club, and take time to learn about fellow members' vocations.
  • Use your professional skills to serve a community
  • Practice your profession with integrity, and inspire others to behave ethically through your own words and actions.
  • Help a young person achieve his or her career aspirations
  • Guide and encourage others in their professional development. If you do any of these things, you are performing vocational service. And if vocational service motivates and energizes you, then you're in the right place, because Vocational Service is the very essence of Rotary. It is what sets Rotary apart from other service organizations. 
What first brought you to Rotary? In all likelihood, someone identified you as a prospective Rotarian because you are a respected member of your business or professional field--in Rotary parlance, your "classification." Each Rotary club's membership represents a cross-section of its community's business and professional population, which ensures diversity in experiences and perspectives. Classification and vocational service go hand in hand. Just as Rotarians represent their vocations in Rotary, so do they represent Rotary in their vocations. 
Vocational Service Programs
  • September is Literacy Month
  • January is Vocational Service Month
    • Instead of speakers, have club members do craft talks at each meeting for the month
    • Create a club activity around the Four Way Test
    • Create a club project around mentoring Rotaractors or Young Professionals in career and life planning.
    • Have your club sponsor a young person for a vocational grant
  • Pageant of the Arts- March 10, 2018
    • Club-sponsored high school age people come compete in song, dance, speech and art.
  • Ethics Forum- April 14, 2018
    • Club-sponsored college students compete on teams, debating relevant/contemporary, ethical topics