PR Boot Camp 1: Marketing & Strategic Planning

The first of three PR Boot Camps designed to assist club Rotarians in marketing your events, working with other Area clubs and promoting your club and Rotary as we get ready to celebrate the final case of polio and the 100th anniversary of The Rotary Foundation.

You can also register now for the other PR Boot Camps:  Clubrunner on October 15 and Facebook / Social Media on November 5.

The Boot Camps will include facilitated discussion and hands on small group project where you will work with other members of your club and Area.  Participants are asked to bring a laptop or other network capable device to each Boot Camp.

The Boot Camps will be held in the beautiful new facilities of the Silver Reef Casino Hotel with workstations and full internet access.  Lunch and snacks are included in the $30 US registration fee.

Here is the preliminary draft agenda of topics for the PR/Marketing Boot Camp:


Public Image Boot Camp: Marketing

8:00 - 8:30        Registration

8:30 – 8:45       Welcome and Introduction

8:45 - 9:15        Personalizing the Rotary Story

9:15 - 9:45        Developing a strategy for Rotary
                        using the 4 P’s of Marketing

9:45 -10:15       Hands on Practice

10:15 - 10:30     Coffee Break

10:30 - 11:15     Understanding your Audience

11:15 - 11:30     Hands on Practice

11:30 - 12:15     Delivering the Rotary message to
                         engage your audience

12:15 - 1:00       Lunch

1:00 - 1:15        Review of morning topics

1:15 - 2:00        Delivering the Rotary message
                        (cont’d)

2:00 - 2:15        Hands On Practice

2:15 - 2:30        Review, Homework, Preview of
                        ClubRunner/Facebook & Social Media
                        sessions on October 15 and 
                        November 5.