Bridge the Generational Gap: How to Attract All Ages to your ClubHow to build and maintain a club where all generations are can benefit from each other, are welcomed and valued A better understanding and appreciation on the different needs, goals and desires from the four different generations can help club officers attract and engage more members. Without knowing how best to promote your club and build awareness in hopes to increase membership can create frustration and disengagement. To avoid this, first you must know who your target audiences are: The four generations that have been identified are as follows: 1.The Silent Generation (Born between 1925-1942): These are your older and retired members. Exposure to war during upbringing has given them a sense of duty and camaraderie; they are comfortable with structures and leadership based on hierarchy. 2.Baby Boomers (Born 1943-1960): Born after the war, these were generally indulged by their parents and were free from financial fears. They tend to be idealistic, but have a driven work ethic, are team orientated and like to choose leaders based on consensus. 3.Generation X (Born 1961-1981): They grew up in a consumer culture and watched their parents work long hours to pay off their homes. The world did not present them with what they initially expected, so they are sceptical in outlook. They want a balanced work-life, are unimpressed by authority and like their leaders selection to be based on competence. They are self-reliant. 4.Millennials (Born after 1982): They have grown up in an era of relative prosperity, so are optimistic, but their outlook could change. They have energy, are respectful of authority, like leaders to be selected on a basis of achievement and have a global perspective. They are also sometimes referred to as Generation Y. Adapted from suefroggatt.com ClubRunner Newsletter |
